Alter Ego Italy

In late 2020, Malys@ManocoBlue welcomed Alter Ego Italy hair products to our family of

professional beauty brands and to this day, it has been a beautiful partnership.

Alter Ego brings to together two important choices for the professional salon: effectiveness

and kindness, performance and sustainability. A vision that meets the needs of the

contemporary salon guest, who wants to be beautiful and sophisticated, but at the same time

feels the urgency of a greener life. That’s why Alter Ego develops highly performing products

and technologies, all while being conscious of the impact they have on the environment.

Alter Ego is a full-service beauty brand, offering professional hair color, in salon treatments and

take-home products. Headlined by Technofruit, a high-performance permanent cream color

line, Technofruit offers a full range of color options. Blondego offers multiple choice for the

blonding client. And for clients with a short amount of time on their hands, Alter Ego offers

Fast Color 10, a 10 minute permanent color!

In conjunction with their amazing lineup of in salon service products, Alter Ego offers a wide

range of after care products for every hair type. Whether its color care, smoothing or fixing

damaged hair, Alter Ego fits every need.

Alter Ego Italy is available across our entire distribution network. Contact your DSC, our

customer care team or visit our website today to learn more about adding Alter Ego Italy to

your salon world.