A FRIEND TO ALL 💕

Amika, the vibrant Brooklyn-based hair care brand founded in 2007, is thriving by staying true to its mission: creating diverse, high-performance hair solutions while being a true friend to both the planet and its people. Amika has cultivated a strong brand recognition and reputation rooted in the belief that high-quality beauty should never come at the expense of personal health or environmental sustainability. Today more than ever, people are seeking out brands that align with their values, delivering exceptional performance while also being crafted with care, clean ingredients, ethical practices, and transparency. As the demand for clean and sustainable beauty products continues to soar, Amika stands out as a trailblazer, leading the way in eco-friendliness and innovation.

NO NASTIES ⚠️
Amika takes pride in crafting highly effective, clean product formulations so that you can achieve the best results using only the best ingredients. Their products are completely free from harmful chemicals, unnecessary additives, and harsh synthetics ensuring that you feel guilt-free about what you’re using on your hair.

Amika's products are completely free from:

Parabens - a chemical that has been linked to the pollution of wildlife and its habitats, as well as potential hormonal imbalances and increased cancer risk.

Phthalates - a chemical known to interfere with reproductive function and hormonal systems, as well as increase the risk of certain cancers and birth defects.

Benzene - a carcinogen is known to increase the risk of cancer, particularly leukemia, and damage the immune system, and blood cell production, and cause reproductive issues.

1, 4 Dioxane - a hazardous contaminant classified as a likely carcinogen known to cause eye, nose, and throat irritation, as well as liver and kidney damage.

Formaldehyde - a carcinogen known to cause respiratory issues, skin irritation, and eye damage. Long-term exposure increases the risk of asthma and cancer.

Oxybenzone - a chemical linked to hormone and reproductive disruption, as well as environmental damage/pollution.

Retinyl palmitate - a form of vitamin A linked to skin cancer, reproductive issues, toxicity, and DNA damage when exposed to UV light.

Hydroquinone - a chemical found to potentially cause organ-system toxicity, exogenous ochronosis, mercury contamination, and respiratory irritation.

Triclocarban - a chemical linked to hormonal disruption, and bacterial resistance, weakening individuals' defense against infection.

Triclosan - a chemical linked to hormonal disruption, breast cancer, and antibiotic resistance, increasing the difficulty of treating infection.

A few other potentially harmful or problematic ingredients never included in Amika's product formulations include sulfates, heavy metals, mineral oil, coal tar, and silicones.

TESTED ON 👫 NEVER ON 🐰

Another standout feature that makes Amika special is its commitment to being 100% cruelty-free. This extends not only to the brand itself, but also to all third parties such as ingredient suppliers, testing labs, and packaging suppliers; every entity in their supply chain complies with the cruelty-free standards. From day one, Amika has upheld a firm no-animal testing policy and has pledged to never engage in such practices. This commitment is certified under the Leaping Bunny Standard, one of the most trusted and globally recognized certifications that ensure companies adhere to cruelty-free practices and follow strict policies. As an alternative to animal experimentation, Amika products are put to the test on friends, community members, family, and other consenting humans willing to undergo the testing process. Amika never has and never will conduct animal testing.

THE 🌎 IS OUR BESTIE ♻️

Amika is a friend to all but first and foremost, to the planet. Deeply committed to environmental sustainability at every step of the process, from using reusable and recyclable packaging to forming eco-friendly partnerships and receiving industry-recognized certifications and accolades

Packaging:

In 2022 Amika officially re-materialized their bottles from virgin plastic to post-consumer recycled (PCR) plastics. PCR plastic is a material produced from other discarded plastics such as bottles, trays, and bags, that are then melted down into pellets and used to create better sustainable packaging for new products. These PCR plastics save as much as 65% of the energy used to produce virgin plastic, lower emissions, and reduce a substantial amount of landfill and ocean waste. Here are some of Amika's current PCR percentages from their 2024 corporate social responsibility + sustainability report:

Bottles: 90% pcr
Tubes: 50% pcr
Masks: 50% pcr

To further Amika’s commitment to packaging with a purpose, in 2022 they also introduced refill pouches for their best-selling shampoos and conditioners, and in 2023 they expanded to include their forever friend refillable bottles. These refillable pouch options lower carbon emissions by up to 98.4%! Not to mention 1 year's use of their forever friend reusable bottles reduces your environmental impact by 69% compared to their standard PCR bottles.

Partnerships:

Amika is well known for its countless sustainable partnerships and collaborations:

TerraCycle: Affiliated with their use of eco-friendly packaging is Amika’s ongoing recycling partnership with TerraCycle. TerraCycle is an enterprise dedicated to repurposing and recycling the “unrecyclable”, keeping trash out of landfills or from incineration. Using TerraCycle is free and easy:

Save your empty Amika bottles, spray bottles, etc
Download and print your free TerraCycle shipping label
Send it back!

4Ocean: Amika continues to make waves through its recent 2024 partnership with fellow B Corp, 4Ocean – an organization committed to ending the ocean plastic crisis. While Amika’s use of PCR plastics already helps prevent future wastes from reaching our waters, this collaboration takes their environmental commitment to the next level by joining 4Ocean’s mission to remove existing plastic pollution from the oceans.

Provenance: Trying to shop clean and sustainable brands can be challenging, especially with the rise of greenwashing. That's where Provenance comes in. As a reliable organization, Provenance evaluates business operations, processes, and products, to ensure brand claims are authentic and trustworthy. Amika has always valued transparency, this partnership is here to empower you to shop with confidence.

Tribal Renewable Energy Fund: TREF is an organization supporting a variety of energy-related projects on tribal lands. Amika has specifically teamed up with the Blackfeet Nation Community Solar Project projected to offset over 200,000 kWh per year. Aligned with Amika’s desire to reduce its carbon footprint, this initiative has been essential in establishing a more green operational framework.

Awards & Certifications:

Amika has several awards and certifications that reflect their organizational values and commitments.

Amika is proudly clean + planet-positive certified at Sephora, the largest global beauty retailer.

Amika is a winner of the CEW Beauty Excellence Award in 2023. This is a highly coveted award recognizing “best practices and progress toward the goal of sustainability.”

As of March 2023, Amika is officially B-Corp certified. This certification recognizes the brand’s adherence to high social and environmental standards, doing business ethically, sustainably, and with integrity.

Net Zero by 2035:

On its mission to become Net Zero by 2035, Amika has taken crucial steps in evaluating their energy usage, water usage, and resources.

Energy: Amika has installed warehouse solar panels which are producing over 250,000 kWh of solar energy. Currently, they are also saving 65% of energy in the production process.

Packaging: All haircare packaging has been transitioned to use up to 90% post-consumer plastics + refill bottles and pouches have been added to the product line.

Shipping: As of April 2022 Amika has banned air shipments as a method of transportation for goods.

Water: Limiting water usage by implementing conservative products such as low-flow toilets and offsetting their water footprint through Water Trust Mill Creek, to protect wet habitats and stream flows.

CLEAN AND KIND 🫧✨

Amika’s hair products are formulated using only the best, natural, and sustainably sourced ingredients. Their signature ingredient? Sea buckthorn, one of the earth's most potent omega-rich plant sources and has superior nutrient profiles. Its lush composition of fatty acids, amino acids, biotin, and vitamins makes it the ultimate holy grail for hair and scalp. Sea buckthorn nourishing oils strengthen the hair and reduce breakage, repair damage, and split ends, improve natural shine and texture, soothe the scalp, and boost blood circulation promoting hair growth. These ingredients' benefits are endless, and it is infused into every single one of Amika's product formulas to give you the best hair possible.

Amika's other clean and kind ingredients include:

Plant butter and oils - Amika uses plant butter and oils such as mango butter, borage oil, and shea butter. These act as emollients, softening and nourishing the hair while forming a protective barrier on the hair shaft preventing damage.

Plant-powered hydrating acids: Formulations include naturally derived plant acids such as Hyaluronic acid to help plump dry hair by attracting moisture, Polyglutamic acid which is known to promote moisture retention, and Coconut acid to provides lathering and conditioning.

Squalene: A moisturizing emollient derived from olives or sugarcane that mimics the skin’s natural oils and restores lipid barriers. This helps to add moisture and shine without heaviness or greasy buildup, and prevent moisture loss.

Plant-based extracts: Amika’s other clean ingredients include bio-fermented coconut water which contains electrolytes, monolaurin, lauric acid, and plant hormones for natural hydration. Blue/green algae, consisting of essential fatty acids, amino acids, vitamin A, and beta-carotene. Red wine + raspberry leaf extract and Grape leaf extract, are full of active antioxidants to combat damage and promote hair growth. Magnolia + ginger root extract consists of antioxidants and photoprotective molecules to promote shine and hair vitality.

Why Choose Amika Haircare?

If you're looking for sustainable haircare, salon-quality results, and a brand that aligns with your values, Amika is your go-to:

Clean ingredients 🌿
Ethical practices 🐰
Stunning results ✨
Sustainability leadership ♻️
📞 Customer Care: 888.767.7631
🌐 Website: www.manocoblue.com

Amika Haircare: Clean Ingredients, Sustainable Practices, Certified B-Corp